There is no universal or one-size-fits-all prescription for a winning business. But corporate leaders today seem to agree that strategic alignment is high on the list. Strategic alignment, for us, means that all elements of a business - including the market strategy and the way the company itself is organized - are arranged in such a way as to best support the fulfillment of its long-term purpose.
Original Title: A Simple Way to Test Your Company’s Strategic Alignment
External source: Harvard Business Review
Author: Jonathan Trevor and Barry Varcoe
Publication date: 05/16/2016