Is Digital as an adjective no longer needed?

When I started as a freelance consultant I was searching for the right angle to present myself to potential clients. One of my first engagement meetings was with an IT director that I got introduced to through my network. When I introduced myself as an experienced consultant in IT, he immediately dived into the technical ins-and-outs of his datacenter. I realized that IT has a descriptive term is perceived as very technical. And I am not that technical. So, I went out looking for a better term to describe my field of expertise and ended up with the Digital Organization. … Continue reading Is Digital as an adjective no longer needed?