Digital Strategy

Digital strategy or digital transformation is about using technology to gain competitive advantage and create new business models or new ways of getting things done. 

Is Digital as an adjective no longer needed?

When I started as a freelance consultant I was searching for the right angle to present myself to potential clients. One of my first engagement meetings was with an IT director that I got introduced to through my network. When I introduced myself as an experienced consultant in IT, he immediately dived into the technical ins-and-outs of his datacenter. I realized that IT has a descriptive term is perceived as very technical. And I am not that technical. So, I went out looking for a better term to describe my field of expertise and ended up with the Digital Organization. …