HBR: As Machines Take Jobs, Companies Need to Get Creative About Making New Ones

As Machines Take Jobs, Companies Need to Get Creative About Making New Ones

Executive Summary As technology advances, workers will be replaced. This is already happening in industries as diverse as retail, transportation, and farming. While our first instinct might be to help employees find new jobs, what we really need to do is help companies shift into new markets focused on human services and adopt new business models that will allow employees, customers, and communities to benefit from technological change.