CMO: Rabobank’s first digital chief on building a digital strategy

Rabobank’s first digital chief on building a digital strategy

According to Rabobank’s chief digital officer, Bryan Meredith, too many organisations today still misinterpret digital as a pure communication channel. “For me, it’s as much about the convergence of data coming from these digital interactions as the ease with which people use digital to communicate, and it’s the value that can be added to existing services and channels,” he tells CMO.

Source Information

Original Title: Rabobank’s first digital chief on building a digital strategy

External source: CMO Australia

Author: Nadia Cameron

Publication date: 04/12/2016]

https://idwell.eu/index.php/idwell-consultancy/author-digital-curator/

Back to Digital Curator | Back to Digital Strategy |