HBR : A Simple Way to Test Your Company’s Strategic Alignment

A Simple Way to Test Your Company’s Strategic Alignment

There is no universal or one-size-fits-all prescription for a winning business. But corporate leaders today seem to agree that strategic alignment is high on the list. Strategic alignment, for us, means that all elements of a business – including the market strategy and the way the company itself is organized – are arranged in such a way as to best support the fulfillment of its long-term purpose.