HBR : A Simple Way to Test Your Company’s Strategic Alignment

A Simple Way to Test Your Company's Strategic Alignment

There is no universal or one-size-fits-all prescription for a winning business. But corporate leaders today seem to agree that strategic alignment is high on the list. Strategic alignment, for us, means that all elements of a business - including the market strategy and the way the company itself is organized - are arranged in such a way as to best support the fulfillment of its long-term purpose.


Source Information

Original Title: A Simple Way to Test Your Company’s Strategic Alignment

External source: Harvard Business Review

Author: Jonathan Trevor and Barry Varcoe

Publication date: 05/16/2016



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