The Financial Brand: Culture, Not Technology, Key to Digital Transformation Success In Banking

Article by Jim Marcus on the Financial Brand website about the need to address cultural change as an (maybe the most) important aspect of digital transformation in banking and financial services.

Culture Is Key to Digital Transformation Success In Banking, Not Technology

Subscribe to The Financial Brand via email for FREE! While many financial institutions focus on the technology upgrades required for digital transformation, cultural change must precede the investment in and deployment of new technology solutions. Unfortunately, this is a difficult challenge for many legacy institutions because it requires embracing significant changes to what has existed for decades.

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