HBR: You Need to Manage Digital Projects for Outcomes, Not Outputs
Outcome and not output will become the more important aspect to define project success
Outcome and not output will become the more important aspect to define project success
Why do managers so often lose sight of the basics with respect to digital business?
Digitization, which is of course happening all around us, is opening up a whole new spectrum of opportunities to create value.
There is a lot to learn on designing digital organizations from more traditional companies who had to apply forms of digital transformation to stay relevant
To be truly successful in the long run, business leaders must undergo a personal digital transformation themselves before they can ably guide their companies forward.
To succeed today, companies need a unique value proposition that incorporates digital strategies in a way that is difficult for competitors to replicate.
It might appear that business platforms like Uber and AirBnB are taking over, in reality it is not that simple
Digital transformation has morphed from a trend to a central component of modern business strategy.
Digital transformation requires that companies reallocate their asset portfolio to support new, digitally enabled business models.
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose.